Course curriculum

  1. 1

    • Google Subtitles Instructions

    • 1.1 Business Manager Set Up

    • 1.2 Business Settings Tour

    • 1.3 Business Manager Tools
  2. 2

    • 2.1 Audiences Tour and How to Use

    • 2.2 Custom Audiences

    • 2.3 Saved Audiences

    • 2.4 Lookalike Audiences
  3. 3

    • 3.1 Pixels - What is a Pixel?

    • 3.2 How to create a Pixel and Custom Event

    • 3.3 How to create Custom Conversions

    • 3.4 Ad Quality
  4. 4

    • 4.1 Introduction to Ads Manager

    • 4.2 Columns

    • 4.3 CBO vs ABO

    • 4.4 Types of Campaigns
  5. 5

    • 5.1 Setting up an Ad - Traffic Ads

    • 5.2 Conversion and Video Views Ads

    • 5.3 Engagement + Reach Ads
  6. 6

    • 6.1 Scaling

    • 6.2 Optimizing

    • 6.3 Strategies
  7. 7

    • 7.1 Facebook Ads Course Notes

    • 7.2 Social Media Toolbox

    • 7.3 HLM Facebook Optimization

    • 7.4 Customer Avatar Creation

    • 7.5 Lead Generation Ad Formats

    • 7.6 VA FB Ad Optimization Troubleshooting