Course curriculum

  1. 1

    • Google Subtitles Instructions

    • 1.1 Introduction to the course

    • 1.2 What is Google Analytics?

    • 1.3 Why Google Analytics?
  2. 2

    • 2.1 Installing the GA’s code

    • 2.2 Verifying the installation of the GA’s code
  3. 3

    • 3.1 Real time, Audience, Acquisition

    • 3.2 Behaviour

    • 3.3 Conversions
  4. 4

    • 4.1 Dimensions and Metrics

    • 4.2 How Google Analytics receives data

    • 4.3 Hits and Scopes
  5. 5

    • 5.1 Segmentations

    • 5.2 Reports _ Basics

    • 5.3 Reports _ Advanced
  6. 6

    • 6.1 Hierarchical organization of GA

    • 6.2 Basics of goals

    • 6.3 Goals set-up example

    • 6.4 Outro